I’m delighted to announce the launch of Lex Friedman Consulting. I’m leaving Wondery and Amazon at the end of the year to start my own business, helping other companies grow.

My aim is to help companies in areas where I believe my experience makes me uniquely suited to provide insight, advice, and direction, including:

• sales and revenue strategy

• growth strategy

• executive coaching

• team building; alleviating team dysfunction; getting teams better aligned

• closing more deals; succeeding in more negotiations

• and, of course, podcasting!

I could go deep on why I’m excited about all of these things, but ultimately the unifying thread for me is that I believe business is personal, and I attribute the success I’ve had to leaning in on the human side of work: Finding the fun and joy in work is essential for long-term success and growth — both as humans and businesses.

I’m especially fired up about the executive coaching and this concept of CRO Office Hours I’m offering. In that capacity, I’ll be available to talk through thorny issues as a virtual CRO of sorts, offering some mix of therapy (spoiler: I’m not a therapist) and strategic business advice. I’m an ear to bend.

In other cases, I’ll get deep in the weeds, helping companies figure out sales compensation, go-to-market strategies, and yield optimization.

And I’m excited that I’ll get to stay involved in podcasting, too, working with companies (and podcasters!) on perfecting their podcast strategy.

It’s bittersweet to leave Wondery, a company with very smart people doing very impressive things. But I’m also pleased to be launching my own company — even if it’s also scary to start from scratch!

After a series of successful startups and acquisitions, I’m looking forward to sharing what I’m good at with companies that can benefit from my experience. If that’s you, of course, please get in touch!