I love to help businesses grow.
And to have fun doing it.
Hi. I'm Lex Friedman.

Everyone wants to grow revenue and boost sales. I have years of experience helping companies do just that, by coaching sellers and building systems that scale.

As a founder, entrepreneur, and C-suite executive, I've helped lead companies to four acquisitions and one IPO. After decades as a sales leader, executive, and entrepreneur, I've developed and honed replicable skills and techniques to drive success. And I'm good at teaching them, too.

I can help you build a better sales strategy, help your sellers improve their pitches, and help your business close more deals.

I can help your team get more calls, more meetings, and more responses to cold emails. And I can teach you how to make negotiations feel more like a conversation than a battle. Best of all? I think this stuff is fun, and I think your team will, too.

I'd love to help you and your company whether in sales, in podcasting, or something else. Let's talk.
You may have more questions on who I am, how this works, and what happens next.

It all starts with a conversation. We'll figure out what your business needs, and whether I'm a good fit.

There's no obligation with our first conversation, and no hard sell, either. We just talk, to figure out whether and how I can help your company.

If we agree there's a fit, we'll build a custom, flexible plan. I can meet with your team in person or via Zoom. We can schedule a single day of workshops, or an ongoing engagement.

The point is, we're going to figure out something that works for you and your business.
Lex Friedman color photo Contact Lex today